Itqon Brand Management Capability Efforts to Improve Marketing Performance of Umkm Franchise in West Java Province. Architecture Image Studies, [S. l.], v. 6, n. 3, p. 514–530, 2025. DOI: 10.62754/ais.v6i3.247. Disponível em: https://www.journals.ap2.pt/index.php/ais/article/view/247. Acesso em: 15 oct. 2025.