From Vernacular Architecture of Sim to Digital Narrative: Imaging Isan Cultural Heritage for Tourism and Intergenerational Memory

Abstract

This project aimed to develop an appropriate conceptual framework and an effective digital narrative medium (a 360° virtual tour website) to safeguard and promote the vernacular Sim architecture and cultural legacy of Wat Sema Tha Kho. The study initially identified the fundamental cultural and architectural elements that would be utilized in the creation of digital content. These encompassed the 150-year-old "Sim Thueb" edifice, the distinctive "Naked Man" motif carving, and the Long-Tail Boat Racing tradition. Experts evaluated the conceptual framework, encompassing design thinking and identity design, as "most suitable" (x̄ = 4.56). This system facilitated media production while rigorously adhering to regulations for content authenticity, Isan-specific color palettes, and enhanced accessibility. The most recent 360° Virtual Tour received a "Highest Level" rating in the Expert Quality Assessment (x̄=4.71) and indicated that 382 general users expressed high satisfaction (x̄=4.58). This result demonstrates that the media successfully communicated cultural significance and offered an engaging experience. The effort provides a systematic approach to transform Isan's cultural past into enduring, interactive digital assets. This enhances conservation initiatives and promotes local cultural tourism.